About

Effort Inc is an independent, outdoor Industry rep firm.  We are based in Asheville, North Carolina and cover the Southeast. We exist through relationships, great brands and exciting products.  The goal of Effort Inc is to create and encourage positive experiences with the products we help bring to the consumer market.

Work is done at Effort Inc by Spencer Cooke and Andrew Holcombe. We are no less than energetic, thrilled and ready to represent  best-in-class outdoor products.

In 1996 I became a sales rep, servicing the outdoor industry through sales, product education, customer relationships and more.  This business has always been about selling only products I personally use and enjoy, and then sharing my enthusiasm for those products with my customers.  Not only do I care greatly about how and why these products are made, I want to sell things that are problem-soliving and necessary in this world, things that look good and last a long time.  Just as importantly, I want to know and care for the people involved in all parts of this business.  At Effort Inc the job is to sell and the mission is to share, inspire and experience.

Effort Inc also provides product knowledge through Rapid Transit Video.

Vendor Partners: Immersion Research • ASTRAL • Jackson Kayak • Rumpl • Eagle Creek • Werner + Kialoa • Badfish • Hibear • Recover Brands •

I have a huge appreciation for my partners and supporters in this business.  Thanks to each of you.

Sincerely,
Spencer Cooke
President – Effort, Inc.