Surfing the Carolina Coast

In the past seven months I have gone surfing in the Atlantic Ocean on exactly four different trips.  I know this for a couple reasons:  One, I was there and remember.  Two, I took some pictures.

September, 2011 – Folly Beach SC

Sea Kayak Carolina at Folly Beach SC was a host of the 2011 US East team selections for the upcoming World Championships of Surf Kayaking.

Yonton and Mary Ross were in charge of weener roasting.

Inside Sea Kayak Carolina we had a meet and greet, snacks and a test screening of my new short film, How to go Surf Kayaking.

I had recently received my new surf boats, the Sword and Ninja 7'6", from Murky Water Paddling Supply

In my own true form I broke my boat on the first day out. I've always had bad luck with composite boats.

Matt Faust came to my rescue and did a quick repair job.

Joey Hall shows off one of his latest fashions. After all, he is the King of all Fashion.

This is the kind of reaction you get when you ask just about any question to the surf jackasses. Joey and Raymond standing in as representatives of aforementioned group.

Anthony Bell paddles back out during a competiton heat at the Washout, a popular break on Folly Beach.

October, 2011 – Jennette’s Pier, Nags Head NC

Once again, Anthony Bell paddles back out, this time in considerably heavier surf during World Championshp competition at the Outer Banks of NC.

This was me going for something off the lip in my Ninja 7'6". I failed to advance out of the first round of competition in the short boat "HP" division. It was still a great time and great waves.

My wife and kids came out to greet me after I was eliminated from the long boat competition. This was my personal best performance at a world event, making semi finals and placing 7th in the world. I've attended four world championship events and never made it out of one single heat until now. So I'm pleased to have done this well and to have had smiling faces greet me on the beach.

The US East Team placed 4th, just one point out of third place. With all the work we did to organize and run the event, and to surf and compete, I think the team was happy to take 4th.

November, 2011 – Wrightsville Beach NC – Thanksgiving

One of the best parts about surfing is that moment when you walk up to the beach and you can just see over the dunes. And your heart is filled with joy when you see the bumps rolling in smoothly.

It's always great to see old friends in familiar places. Jud Watkins came off the couch to show me he could still surf better than anyone out there.

4 mph offshore winds and nobody else in the water, Jud runs down the line on a beauty of a wave.

Jud was pampering his recently healed broken shoulder so he took a few minute break to shoot some photos of me. We both opted for the long boats on this day, and I've been loving the Sword so much lately that I could probably surf it anytime and be happy.

This scene happened shortly afterwards, then we held hands and rode a pink unicorn down the beach, only to find that a leprechaun had beaten us to the pot of gold.

January, 2012

Joey returned a prototype Sword to me. This was one of the boats that Riot made in China that didn't quite hold up for us. Joey did the koi fish design on the bow, as well as all the graphics for the Ninja and Sword boats.

April, 2012 – Folly Beach, SC – East Coast Canoe & Kayak Festival

The East Coast Canoe & Kayak Festival is annually organized by Josh Hall and Charleston County Parks and Recreation. This year some weather came through and brought us a few waves. No complaints here.

Matt Faust prepares to paddle out at the Folly Beach Pier.

Yonton Mehler and I paddle out. Conditions were what you see here; brown, choppy and a bit random, but still loads of fun, powerful and fast.

Yonton takes off and looks both ways before crossing his t's and dotting his i's.

Yonton takes off again as I paddle out.

Thanks to Matt Faust for hopping out and taking some pics of us from the pier. It's always tough to sit any length of time out of a good surf session, but it is really fun to have photos to remember the waves by.

Until next time,
Spencer Cooke – Effort, Inc.

ps: Check out Ninja Surf Kayak Designs!

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Working with The Mann Group on S*@! Bad Retailers Say

Last week I had a great time working with The Mann Group (TMG) on a branding and marketing video. In the trend of “shit people say” videos TMG came up with a unique, useful and deliberate spin on the concept.  I’m pretty sure this will hit home with anyone who’s ever been shopping for more than five minutes, or anyone who has sales experience.  The intended audience is the outdoor retail store, but The Mann Group does all kinds of consulting having to do with retail, sales and marketing.  Enjoy the video and take a second to check out TMG.

Thank you,
Spencer Cooke – Effort, Inc.

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Shredding at Breckenridge

Recently I had the opportunity to visit Breckenridge for a short ski trip with my family. Even though it isn’t a banner year for anyone in the snow industry we had a great time. Breckenridge on a bad year was excellent compared to the typical North Carolina ski hills, so we had no complaints.

 

Notables from the trip:
- We tried out Shred Ready’s new snow-sports helmet, the Forty4, and were very pleased with the performance. Seven of us wore these helmets for a week on the slopes, including a 5-year old, 8-year old, 12-year old and four adults. General consensus was that the helmet was comfortable, warm, really quick and easy to buckle and adjust, and of course very protective.  I really enjoyed that I could implement my iPhone headphones into the ear pads and listen to music and make phone calls from the ski lift.

- The other standout event from Breckenridge that I deemed noteworthy involved me running over a squirrel on my snowboard. I seem to keep having run-ins with these furry rodents. Two years ago a squirrel dropped a chunk of chocolate cake out of a tree and onto the sidewalk in front of me. This was the most ridiculous encounter I’ve had with nature, until now.  As I approached the animal it darted back and forth from the ski trail to the woods in normal squirrel behavior which is always entertaining.  However, in the last second it took a gamble and decided it would be a good idea to run in front of a 150 lb mammal sliding down the snow at 30 mph. Long story short, I clobbered that poor animal and hair went flying all over the snow.  I think “nine lives” may refer more to squirrels than cats though, because he got up and ran away.

While I was not busy killing innocent animals with ski equipment or watching my decade-old snowboard boots biodegrade all over the mountain (I threw my boots in the garbage before we went home, they were that bad) I got a chance to take a few photos of some talented athletes on the hill. Below are a couple of my favorites.

Crossed up, grabbing, all kinds of style up there.

Hey, put this in your video. Was cool watching these guys film and jump together.

 

Very large amount of air in mid sideways flip trick thingy. Impressive to watch.

And my favorite of all, young Mason styles it out during his first snowboarding lesson.

Thanks,
Spencer Cooke, Effort Inc.

 

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Posted in Brands, Ordinary News | 1 Comment

IR Gear Purchasing Poll – Please participate

Do you purchase kayaking gear online or in-store?
This poll was created simply to generate an accurate assessment of where the “point of purchase” is taking place within the paddlesports community.
I buy my kayaking accessories online
I buy my kayaks from an online dealer
I purchase my kayaking accessories from my local retailer
I purchase my kayaks from my local dealer
I buy accessories online, but my kayaks from my local retailer
I purchase everything kayaking related online
I purchase everything kayaking related from local dealers
Poll starter: IR See Results
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New short films by Effort Inc and Horizonline Pictures

I’m very pleased to announce the release of a new DVD called Coming Home: the adventures of Spencer and Chris.  Comprised primarily of four short documentaries, shot and edited by Chris Gallaway and myself, the video collection represents a labor of love (Notice the $14.99 price tag.  Nobody is getting rich off of this project.) and our passion for sharing stories about our experiences on the water and in the outdoors.

Chris and I have worked together on several projects over the past five or six years, including his award winning Green Race Movie and my last production from Rapid Transit Video, which was entitled The Eddy Feeling.  Chris is always a pleasure to work with an he really pushes me to make my creative work better.  We tend to learn a lot working together and the Coming Home DVD was most definitely a learning experience.  And I don’t mean that sarcastically at all.  I only say that meaning that it has been enjoyable to produce this project and that I feel it is our best work so far.  Chris does all kinds of great work through his company, Horizonline Pictures, and I encourage you to check out his website.  He has this sort of inspiring style that makes you think he is only headed for great things.  When I listen to his video narration I can’t help but think he belongs on a show like This American Life.

Further, I am really pleased to be able to share these stories with the paddling community and to do it with purpose.  At first we honestly didn’t even plan to make these into a product that would be sold.  We both had some short film ideas in mind that we wanted to do for ourselves primarily, kind of as scrapbooks, collected memories of monumental journeys we took with our kayaks.  Thanks in part to our co-producers, Astral Buoyancy and Shred Ready, we were able to pool enough funds to pay for the DVD replication.

My primary contribution to the content of the DVD is a video entitled How to Go Surf Kayaking, which is second in a series of surf kayak films associated with INTERFERENCE, a surf kayak film my friend Joey Hall produced two years ago.  Over the past fifteen years I have been traveling around the world with a group of friends on surf kayak trips.  Without much direction we have documented these trips and I have tucked away footage and photos for years and years.  The title, How to go Surf Kayaking, is both sarcastic and sincere, meaning that it’s not an actual instructional video.  Rather, the title means that we as a group learned how to go surf kayaking, how to travel with kayaks, how to survive as tourists in other countries and how to have fun surfing together.  The production was, as I state in my narration, “for my friends,” merely as a scrapbook piece, but now we are going to be able to share it with the world.  And hopefully this video and the others on the Coming Home DVD will inspire people to go out and travel and find the fun and beauty we have found in the sport of kayaking.

Quickly, the other three films include Grand Canyon in Winter, North Shore: A guide to getting lost, and Coming Home: North Carolina.  All three of these were produced fully by Chris Gallaway with the exception of Coming Home, which I was a big part of in filming and planning.

 

 

“Coming Home” Trailer from Horizonline Pictures on Vimeo.

 

Proceeds from sales of the DVD, as well as funds raised at the video premiere, will benefit two non-profit organizations local to Asheville, NC.  We feel there is something we can all appreciate and gain from these groups and we aim to raise more awareness of both.  Our VOICE is a intervention and prevention agency in Buncome County NC that serves victims of sexual assault.  In short, they are a rape crisis center, and their services and purpose should not go unnoticed.  RiverLink is an organization which spearheads the economic and environmental revitalization of the French Broad River and its tributaries as a place to live, work and play.

There is an awful lot to say about the music in the soundtracks of these films, which I will dive into on some separate articles that may be found later at RapidTransitMusic.com

Thanks,
Spencer Cooke – Effort Inc.

Pertinent Links:
Our VOICE
RiverLink

These are all the fine folks who donated product to raise money for Our VOICE and RiverLink at the upcoming world premiere.
Diamond Brand Outdoors
Astral Buoyancy
Shred Ready
Immersion Research
Limones
Lola Salon
Clingman Cafe
Mike Byer Auto and Truck Repair
Outdoor Sports Marketing
Seal Line
Effort Inc
teamscum
12 Bones Smokehouse

Coming Home DVD link for purchases http://rapidtransitvideo.com/main/store/2011/04/23/coming-home-dvd-14-99/
Rapid Santa Holiday DVD Special http://rapidtransitvideo.com/main/store/2011/12/13/rapid-santa/

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Posted in Events, Multimedia, Ordinary News | 1 Comment

Happy Holidays from the President.

the.

 

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Smartwool Factory Tour Video

I recently had unique and exciting opportunity to shoot and edit a video for SmartWool.  As I found out during the shoot, most of SmartWool’s socks are milled in the USA, near Chattanooga TN.  Great company, lots of really fun people to be around.

Thanks,
Spencer Cooke, Effort Inc

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IR has a bunch of new stuff for 2012.

Check out these bideos of the new stuff IR is coming out with for 2012.

Jon Harmon, Available 2012

Jon Harmon will be available in 2012, while supplies last.

Kling-On Empire, behold.

Rival Semi-Drytop

Arch Rival Drytop

IR Swelbo Pad is back!

John Weld doesn't need your guns, cause he's got these guns. The IR Swelbo pad is coming back and it is going to pad your silly little swelbos.

Demshortz and Huck z gnar Shorts

Fusilli, Weld, Odd Moment

This was a terribly odd moment.

Hiro and myslef at the IR booth

I got to say hi to and old friend, Hiroshi Enomoto.

Later we all celebrated with some cheeseburgers,

Thanks, Spencer Cooke

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Spring 2011 Photo Journal

What happened this Spring, in 100 photos or less.  Or less to be exact.

All photos taken with GoPro Hero HD, LG env3 or iPhone 4.

Thanks,
Spencer Cooke
Effort Inc

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Long live the fax machine.

Can we please come together as a community and just stop it with this “social networking” and “email.”  I mean, companies like “OSM” and their fancy “RAVEN” ordering system need to just give it up.  Do you honestly think that when Abraham Lincoln invented faxing that he didn’t foresee the internets and all it’s flaws?  Well maybe he didn’t have his googles figured out but he darn well built the fax machine to stand the test of time.  I’m pretty ticked off about all this facebook, youtube, tweeter blibble-de-blab.  Get your fax machines out and let’s show the world how to do business the real way!

Long live the fax machine!  Effort.tv

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